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吾有香茗,谓曰“似俗非熟” ——访碧瑞芙名茶总经理王瑞明

http://zhihengshiye.com【泉州经济网】2018-10-10

泉州经济网10月10日讯(记者 黄锦玲)“呼朋唤友找茶趣,香飘万里碧瑞芙”,在茶品牌芸芸纷争的安溪铁观音中,源于2001年的碧瑞芙名茶,就像它的名字一样,一抔碧茗清新脱俗,得赏识者众,竟得以在白热化的茶市场竞争中独辟蹊径,走出一条颇具特色的“专业路”,其主打的“似俗非熟”系列产品,让品茗者有一见如故的亲切,看似漫不经心,一切却恰到好处。

碧瑞芙的差异化竞争

JUJIESHAO,BIRUIFUMINGCHASHIYIJIAJIZHONGZHI、JIAGONG、XIAOSHOU、YANFAJICHAWENHUACHUANBOYUYITI,CHANXIAOYITIAOLONGDEZONGHEXINGCHAQI,QIZHANGDUORENWANGRUIMING1977NIANCHUSHENGYUANXIXIANXIPINGXIANG。ZUOWEIANXIZUIJUDAIBIAODECHUANTONGLAOCHAQUZHIYI,XIPINGXIANGZHICHAPINCHAFENWEINONGYU,ZIYOUSHOUJIALILINLIZHICHAXUNTAODEWANGRUIMINGXIAOXIAONIANJIBIANXUEHUILEZHICHAJIYI。ERZAITAXINLI,ZHEIYUANYUANBUGOU,TAZUIKEWANGDEBUZHISHICHENGWEIJINGZHANDEZHICHASHIFU,GENGXIWANGNENGDAZAOCHUZHENZHENGSHUYUZIJIDEPINPAI。WEICI,TAYIZHINULIZHE。

快乐棋牌大厅2001NIAN,BIRUIFUMINGCHAZHENGSHIZHUCELE;2003NIANWANGRUIMINGZIJICONGSHIXIAOSHOUCHAYEPINPAI;2004NIAN,BIRUIFUDIYIKUANCHANPIN“WEISUANXINGTIEGUANYIN”MIANSHILE,SHICHANGJIAGE630YUAN,YIJINGTUICHUBEISHOUHAOPING;2005NIAN,FUYOUQIANZHANXINGDEWANGRUIMINGBIANZHESHOUZUOYOUJISHENGTAICHA;2006NIANCHENGBAOCHAYEJIDI,CAIYONGTAOZHONGLVFEI,YI“YOUJISHENGTAICHAYUANMOSHI”ZHONGZHIGUANLI……YIBUYIJIAOYIN,BUMAOJINBUFUKUA,WANGRUIMINGDAIZHEBIRUIFURUIYIJINQU18ZAI,GONGSIFAZHANZHIJIN,GUIMOBUXIAO,JINYIGEFENZHUANGCHANGJIUYOU35000DUOPINGFANG,MUQIANYIYONGYOU400DUOJIAZHUANMAIDIAN,BIANJIQUANGUOGEDI(CHUXIZANGWAI),BINGTUOZHANZHIHAIWAISHICHANG,YIYOUYUEPINZHIHEXIZHIDEFUWU,SHENDEGUANGDAXIAOSHOUZHEYUXIAOFEIZHEXIAI,BINGRONGHUODUOCISHURONG。

“公司采用直营店和加盟连锁方式‘双管齐下’,主要集中在陶瓷、建材等行业市场。”王瑞明对记者表示。原来,不同于传统的选址闹市区或繁华商业区,碧瑞芙独辟蹊径瞄准陶瓷、建材家居等行业市场, 消费群体存在局限性,却也更具目的性和针对性,“这种行业市场人流量大,能够快速消费,碧瑞芙还为市场内的商户量身定做“工装茶”,高标准管理、高档品质,却是中低档的价位服务,超高的性价比很快便为碧瑞芙茶叶打开一条快销路。”

生态管理    广纳人才

快乐棋牌大厅JINLIANGNIAN,ZHUISUCHAYEYUANTOUDESHENGTAIGUANLI,CHENGWEICHAQUANJIAOREDEHUATI。JUCAIFANGDEZHI,ZAOZAI2006NIAN,WANGRUIMINGBIANLVXIANZAIZIJIDECHAYEJIDISHIXINGTAOZHONGLVFEI、CHALINHUNHEDESHENGTAIGUANLIMOSHI,“WOMENYOU1WANDUOMULINDI,MUQIANYIKAIFADECAI2000DUOMU,JIUSHIWEILEBAOCHIYUANSHENGTAIDEZHIBEI。”WANGZONGDUIJIZHESHUODAO,“ZHIYOUCHAYUANSHIXIANJINZIRANJINGYING,JUJUENONGYAOHUAFEI,CAINENGSHENGCHANCHUSHENGTAIHUANBAO、KOUGANRUNHUADEGAOPINZHITIEGUANYIN,CAINENGZHENZHENGSHIXIANKECHIXUFAZHAN。”

快乐棋牌大厅CHULEZAICHAYEYUANTOUSHANG“XIAGONGFU”,WANGRUIMINGYEZHONGSHIRENCAIDEPEIYANG。JUXI,GONGSIZAICHAYUANZHONGZHI、CAIZHAI、JINGZHI、PINZHIPINGDING、CHUCUN、XIAOSHOU、SHOUHOUDENGFANGMIANYONGYOUDUOMINGGAOZHICHENG、JINGYANFENGFU、JISHUSHUIPINGTUCHUDEZHUANYERENCAI。CHONGSHIDERENCAIDUIWU、FENGFUDEJISHUHEZHUANYEGUANLI,ZHEIWEIBIRUIFUCHANPINZHILIANGDEWENDINGXINGHEANQUANXINGTIGONGYOULIBAOZHANG。

秉承“天然、质优、价明”的经营准则,坚持“全程绿色、健康你我”的产茶理念,立足福建茶叶原产地的优势,碧瑞芙将传统制茶技艺与现代科研技术创新相结合,以科学的运营管理体制,成就了在业内享有一定知名度和美誉度的乌龙茶生产茶企。

吾有香茗,曰“似俗非熟”

“CHANPINMEIYOULINGHUNWUFAZHANGJIU,YIDINGYAOZUOYANXUXINGCHANPIN。”ZHEISHIWANGRUIMINGJIANXINDEXINNIANYESHITAYIZHIJIANCHIZAIZUODE。2016NIAN,BIRUIFUDEJINGDIANZHIZUO“SISUFEISHU”XILIECHANPINZHONGBANGTUICHU,QINGCHADEXIANDU、HONGCHADEKOUGAN,YUZHONGBUTONGDEYUNWEI“SISUFEISHU”QUERANGRENSICENGXIANGSHI,YUBABUNENG。“SISUFEISHUXILIECHANPINDETEXINGSHIJIBUQINGYEBUSHU,JIAGONGGONGYITESHU,CAIYONGRIBENXIANJINHONGGANSHEBEI,BINGFEIERDAOJIAGONG,SUOYIGENERDAOKAOHUOYOUBUYIYANGDEKOUGAN。”WANGRUIMINGXIAOZHEDUIJIZHEBIAOSHI。

快乐棋牌大厅JULEJIE,“SISUFEISHU”SHIBIRUIFULIJINGDUONIANYANZHICHENGGONGDEXINPIN,QUANCHENGCAIYONGZHENKONGLENGGANZAOJISHU,CONGRIBENYINJINXIANJINDEQUANTAOSHENGCHANSHEBEI,JIASHANGJINGYANFENGFUDEZHICHASHIFUDEJINGZHUNBAKONG,CHENGJIULESISUFEISHUWEIYOUDEXIANDUJIDUTEDETANGSEYUKOUGAN。“SISUFEISHU”JIBUSHIQINGCHA,YIBUSHUSHUCHA,TAJUBEIQINGCHADEXIANDU,QUESHIHONGCHADUTEDEKOUGAN,CAIYONGXIAOBEIZHUANG,CHUZANGSHIFENFANGBIAN,WUXUXIANGCHUANTONGTIEGUANYINXULENGZANGYIYANG,ZHIZAICHANGWENXIABAOCUNJIKE,ZI2017NIANSHANGSHIYILAI,JIUSHENSHOUGUANGDACHAYOUDEXIAI。

“一杯好茶的历练,需每片茶叶的保证,从采青、晾青、挑拣、软化,到压制、复烘、冷却等,都需要制茶师傅匠心打造。”王总说到,“似俗非熟采用小杯包装,茶叶新鲜,具备青茶的鲜度,叶片饱满新鲜滋润。冲泡后,芽叶慢慢舒展,肥厚柔软,页面富有水分,香气芳香浓郁。汤水金黄剔透,鲜香浓郁,滋味醇厚鲜爽,茶久持香。”说起“似俗非熟”独特的韵味,连王总都忘乎所以,陶醉其中。

“造世界茗香,创百年企业”,这是王瑞明总经理的雄心壮志,也是致力于茶产业经济发展的碧瑞芙应该努力的方向,凭借得天独厚的资源优势、独树一帜的分销渠道和与众不同的产品品质,以及以王总为核心的管理团队的睿智上进,相信碧瑞芙名茶定能在跨越式发展的康庄大道上阔步前进。

 

来 源: 责任编辑:黄锦玲

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